A Strategist and Content Creator.
CV
Professional Summary
Emerging from the academic world, I dove headfirst into the dynamic universe of a 20-year-old Advertising Agency - The Art Department. It was a time when billboards and TVCs held dominion, but I envisioned a future painted in digital hues. I guided behemoth brands through their digital transformation, understanding that if these giants found value in digital, then smaller entities could potentially leapfrog traditional routes, capitalizing on the cost-effective opportunities digital offered.
This revelation sparked my entrepreneurial spirit, giving birth to Social Soda - a venture laser-focused on digital marketing, which ultimately evolved into Start Advertising, a collective of artistic minds.
Today, I stand as a One-Man Marketing Orchestra, a title I owe to my journey with Start Advertising. It was here I dipped my hands into every facet of marketing - strategy, copy, design, and performance marketing. With time, I haven't just learned the art, I've honed it to near-perfection.
Skills
Content Strategy Social Intelligence
Campaign Management Sales Enablement Social Media Marketing
Event Marketing Media Management Creative Initiatives Dynamic eMail Marketing Content Creation tMotion graphics Videos
Work Experience
2021 - 2023
Content Editor - OPEN FINANCIAL TECHNOLOGIES
I currently work with the fastest-growing neobank in Asia.
● Campaign Strategy
● Brand Marketing
● Sales Enablement
● Internal Branding
2020 - 2021
Asst. Marketing Manager - SHOPX
Disrupting the Indian retail industry with the team at ShopX
● User engagement
● Lead Generation
● Video marketing
● Growth campaigns
● Content Marketing
2019-2020
Head of Digital @ THE UNKNOWN
Managing all dynamics around account management.
● New client acquisition
● Digital Strategy
● Client retention
● Content Strategy
● Design (When the art team goes incommunicado)
2017-2019
SMM & SEM Specialist @ PINK LEMONADE
● New business acquisition
● Growth Hacking performance for existing clients
● Optimising the internal workflow for better efficiency
2016-2017
Social Media Strategist @ ORIGAMI CREATIVE CONCEPTS
● Helping large brands transit from O2O
● Campaign Management
● Dynamic Email Marketing initiatives
● Business Development - Upselling
2012-2016
Founder @ START ADVERTISING
Start Advertising (Social Soda) was owned, run and rocked by a bunch of young people. A full service agency that made a stronger impact for brands in Hyderabad.
Education
2009 - 2012
St. Mary's College, Yousufguda
Bachelors in Mass Communication and Media Studies
2007 - 2009
Bhavan's Sri Aurobindo College
Civics. Economics & Commerce
Interests
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Driven by an insatiable thirst for knowledge, my journey has guided me across the breadth of 21 states, with my trusty Royal Enfield as my steadfast companion - an adventure I fondly call #CrankheadRides.
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As I delve into the intricate world of marketing, time often blurs, stretching days beyond their usual bounds - a testament to my unyielding dedication, encapsulated in #GotCoffeeWillHack.
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Amidst the whirlwind of the industry, I stay true to my pursuit of authenticity, injecting genuine 'life' into my #AgencyLife, standing tall as a seasoned maestro in the orchestra of advertising.